Building Freedom — One Decision, One System, One Story at a Time
We’re Maret and Madis — partners in life and vision. We build ventures, raise our family, and help others design lives they don’t need to escape from.
This is our path. If it resonates, there are ways to walk together.
Your new exciting milestones.
To get started on building more freedom into your life, download a free worksheet to start designing your best life/year.
Our Journey towards Freedom
We didn’t start FreedomHub to teach — we started it to live our life differently.
Over 20 years, we’ve built multiple businesses from zero to multi-million, led international teams, and raised three children — all while refusing to sacrifice what matters most: freedom of choice, health, close relationships, and a life that feels fun, adventurous, and genuinely enjoyable. We’ve learned that real freedom isn’t about escaping work. It’s about designing systems that let your business, family, and purpose move forward together —to create an ever-evolving balance of adventure, fun, growth and magic moments.
FreedomHub is where we build, experiment, and share. Some join us for coaching. Others partner with us on ventures. Many simply follow along and apply the principles to their own path.
Our Values
Growth
Constant strategic evolution in business, leadership, and life
Integrity
Doing what’s right, even when it’s hard
Family
Our foundation and our why
Freedom
Time, attitude and choice
What we do
How We Help and Co-Create
Coaching & Mentoring
For those seeking clarity and breakthrough
Work 1-on-1 with us to scale your life or business while protecting what matters. Maret brings unlocking personal best and winning team cultures. Madis brings strategic systems about finances, opportunity vetting and the skill of becoming a great owner.
Partnerships & Ventures
For those ready to build together
We occasionally partner with aligned people to build or scale purpose-driven ventures. If you bring vision, capacity, and shared values, let’s explore.
We look for:
- Purpose-driven projects with real potential
- Complementary strengths and commitment
- Long-term partnership
Meet the Founders
Maret Pajo
Unlocking the personal genius. Alignment. Team cultures.
Maret specializes in people development in pursuit of personal excellence, mindset mastery, and creating winning team cultures. She brings 25 years of passionate mindset work, interpersonal skills from building internationally winning teams and a deep understanding of human psychology through sales mastery.
Work with Maret if you need:
- Mindset shifts and new personal levels
- A team that drives on high productivity because of clarity and peer to peer accountability
- Clarity and accountability on vision, direction and next steps
Madis Pajo
Structure. Systems. Strategy.
Madis helps individuals build financial freedom and builders start or scale a business. He brings 20+ years of strategic leadership, systems thinking, and hands-on experience scaling ventures from zero to multi-million.
Work with Madis if you need:
- Strategic planning and execution on personal finances towards financial freedom
- Strategic planning and execution on becoming a business owner.
- To elevate your leadership level (getting results trough people, attracting top talent, high steaks negotiation skills, the owner’s mindset).
“Madis has helped me to become a better version of myself, I really appreciate that. When you are around people who are smarter and more talented than you it pushes you a lot to be better as well. What I respect the most about Madis is that he is reliable – you can always count on him. He always wants to deliver value to the others involved. He is very dedicated and consistent. And Madis is a fun person to be around. Always having fun while working hard, setting high goals and achieving them. He is a very reliable person and does his best to deliver given promises. “
Erki Kukk
Entrepreneur and District Sales Manager
“From Madis I learnt how to run an organization, how to set a vision, how to keep myself accountable, how to listen and lead people etc. It has worked out well. My organization has been growing from a couple of people to 70 people and also gave me confidence to start investing and build other businesses. What I respect about him is his integrity, strong work ethic and his commitment to doing the right things even when it’s difficult. He always sees opportunities instead of excuses in every situation. He always holds his values and you can always count on him. He is very consistent with his own results and work ethic and also knows how to help others to achieve next levels. He is very professional and always looking for ways to improve and build something.”
Taavi Arula
Investor and District Sales Manager
“When Maret works with people, she is chill, inspiring, and strategic. She is a great choice if you need an extra pair of eyes to help you think through your choices or next steps; if you want someone to guide you so you could find certainty in your thoughts and plans; or you have some beliefs that need to upgraded to get to your next level. She helps when you doubt yourself and need to lay down options and choose the best one. She helps to make an aligned choice based on your vision, values, and priorities.”
Andrus Albi
Entrepreneur, Sales Practitioner, and Certified Sales & Leadership Coach
“What has helped me the most to reach new levels with Maret is how present and supportive she has been. I honestly haven’t experienced someone who is so willing to truly show up, be there, and help in exactly the ways that are needed. It feels very genuine and personal.
What I really appreciate is that she takes the time to understand who I am as a person — how I react, what my patterns are, and where I’m at — and then adapts everything accordingly. It never feels generic or one-size-fits-all.
There’s a lot of care, reflection, and thought that goes into the process, not only during our conversations but also in between. That makes you feel supported on a deeper level and confident that someone is truly following through with you and your growth.”
Sindija Loze
Nr 1 Organizational Leader and a double E1 Record Breaker
What People Say
Join the Journey
How We Help and Co-Create
Book a Conversation
Let's talk about where you are, where you want to go, and whether we're the right fit to help you get there.
Partner With Us
Have a venture or project idea? Let's explore if there's alignment and potential to build together.
Follow Our Insights
Join our newsletter for frameworks, stories, and lessons from the journey — no fluff, just what works.
From the Journey
Lessons, frameworks, and stories from building businesses, developing people, and designing freedom.
Strategic Subtraction: How to Do Less but Better
Lately, I’m more in strategic subtraction mode than adding on. What can I eliminate and things still work? The Christmas season – more invitations, more plans, more expectations. And yet presence and focus thrive on simplicity.
If I say “Yes” to something, I say “No” to something else. So by saying yes to all the conflicting To-do-s. What am I saying no to? Peaceful presence? Enjoying the moment?
Imperfect action beats intention every time.
Is it ever a perfect set-up when parents with young kids try to plan a quick getaway?
Far from it.
There’s always something. A kid gets sick. Plans shift last minute. Someone arrives later than planned (hi, that’s me today 🙋♀️). And suddenly the “perfect little break” doesn’t look so perfect anymore.
But this is exactly why we don’t wait for perfect.